GO-TO-MARKET
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INTEGRATED CAMPAIGN
ORGANIC SOCIAL
OVERVIEW
Awaken CBD partnered with Apostle to strengthen their market position and increase sales through strategic marketing initiatives. The partnership focused on expanding the wellness brand's reach through targeted campaigns, product launches, and seasonal promotions.
In a world full of skepticism, Apostle leaned into Awaken CBD’s credibility with the tagline “CBD Works. It’s Not a Conspiracy Anymore.”
This campaign took a straightforward yet playful approach to reassure customers that CBD was more than a trend—it was science-backed wellness.
Putting the CBD
in Christmas
Christmas is a time of joy—and, let’s face it, family debates. We tapped into this universal experience with a campaign inspired by JP Sears’ comedic take on modern culture, introducing CBD as the solution to your holiday stress.
CBD for Pets
For pet owners, nothing is more important than their furry companions. Apostle captured this emotional connection with the headline, “Unleash the Calm.” The campaign positioned Awaken CBD’s pet line as the ultimate solution for anxious pets, whether they were afraid of thunderstorms or struggling with aging.
Marketing CBD products online comes with strict rules, particularly in display advertising, but Apostle found creative ways to work within these regulations. By crafting non-controversial, benefits-focused ad messaging and leveraging pet-focused visuals, we successfully ran online display ads targeted at pet owners. This was a game-changer, enabling Awaken CBD to reach new audiences while staying compliant with industry standards.
Successful Display Ads:
Despite the challenges of CBD advertising regulations, the campaign achieved high click-through rates and generated significant traffic to the pet product pages.
With the tagline “Blow Up Your Bathroom,” the campaign took a playful approach to show how a bath bomb could turn an ordinary soak into an extraordinary self-care ritual.
