Naming
Go-TO-MARKET
about this project
When Bravo Golf partnered with The Wright Brothers USA, they weren’t just designing watches—they were capturing a legacy. Their goal was ambitious: to craft a limited-edition collection that honored the aviation pioneers while igniting passion among collectors and aviation enthusiasts.
Building Anticipation
Apostle sparked early buzz by collaborating with aviation influencers, who shared behind-the-scenes glimpses of the collection and highlighted its craftsmanship and historical significance. Teaser content across social media generated curiosity and engaged niche aviation communities.
Creating Engagement
To deepen engagement, Apostle designed a contest where participants entered to win one of the watches.
Strategic email campaigns nurtured this audience by sharing stories about the Wright family, behind-the-scenes insights, and sneak peeks of the collection
The product video for Wrights of Passage was designed to display the watches as masterpieces of craftsmanship while celebrating their connection to aviation’s storied past. The art direction focused on precision, elegance, and storytelling, with the watches taking center stage. Every visual and motion element was tailored to enhance the watches’ intricate details and evoke the spirit of innovation they represent.
Story-Driven Social
We created a mix of teaser posts, product videos, and storytelling-focused content, emphasizing the human and historical elements of the collection. These posts highlighted not just the watches but the legacy they represented, connecting deeply with Bravo Golf’s audience.
Intriguing the Audience
The headline “You Might Call It a ____ of Passage” was designed to intrigue and encourage interaction.
Driving Excitement and Conversions
We developed a series of launch emails for the Wrights of Passage campaign that combined storytelling, product highlights, and strategic calls to action.
Celebrating Wrights
of Passage
The launch event for Wrights of Passage was designed to be more than just a product unveiling—it was an immersive experience celebrating the pioneering spirit of the Wright family and Bravo Golf’s craftsmanship. Apostle Creative House conceptualized and executed the event to highlight the collection’s connection to aviation history while creating a sense of exclusivity and prestige for attendees.
