About Ten Boom Coffee | A Legacy of Unity and Resilience

Naming
BranD DEVELOPMENT

Go-TO-MARKET

REVENUE GENERATION

about this project

Before a name was chosen for Ten Boom Coffee, founder David Peters approached us with an idea to start a coffee company that paid tribute to an unsung hero from WWII, Corrie Ten Boom.

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Inspired by the Star of David, the logo became a subtle yet powerful
nod to Corrie’s story of sheltering Jewish refugees during WWII.

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Drawing from the Israeli flag, we wove in complementary colors to strike a balance between sophistication and modernity.

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Launching a brand is one thing; ensuring scalable growth in a competitive market is another.

We implemented a comprehensive strategy that combined creativity with performance-driven marketing.

“Apostle helped me create our brand in the infant stage and elevated everything exactly where we envisioned it.

In addition to this, I have worked with Apostle company with managing our e-commerce Ads and generating creative deliverables that have taken our brand from good to great.

I can truly say our company would not be where it is without the amazing work that Apostle has put in for us!"

David Peters - CEO

Data-Driven Customer Acquisition

Through a mix of organic content and paid advertising, we crafted high-performing campaigns that drove both awareness and conversions. Our creative testing revealed the narratives that resonated most, allowing us to continually optimize performance.

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Email List Growth

We built a robust email marketing funnel, creating lead-generating content that didn’t just grow a list but nurtured relationships. Email became a core driver of both immediate sales and repeat purchases.

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Launching the Brand

We hosted a live brand launch event with a thoughtful activation that connected attendees to the brand's ethos, drove immediate sales, and boosted website traffic and social engagement.